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Karin // 35 years // Munich girl currently located in Innsbruck, Austria.

Back in 2015, I started my Instagram page “shades_of_shoes” (now the_fashion_pheromone) to share my love about shoes. One can only imagine this pivotal moment, when I got my very first pink patent Mary Janes matching my pink, traditional Bavarian “Dirndl” dress when I was 4 years old. An ongoing love emerged.

As a contrast to my professional career as a Senior Manager in the pharmaceutical industry, I’m sharing my passion for shoes & fashion here on my blog “The-Fashion-Pheromone” and hope you find some inspiration (well, even scare offs can be helpful 😉 ).


“Every day is a Fashion Show and the World is the Runway

(Coco Chanel)”